Tobi Naiwo needs no introduction. As the creative director of NINE, his work reflects the streets that raised him and the community that continues to define its identity.

What began as necessity and curiosity has grown into a movement, offering more than fashion: a sense of belonging. This is a story of vision, resilience, and the culture in motion

• We shape the Direction:
  
  Brand consultancy that defines your identity, audience, and strategy.
  
• Bring It to Life Visually:
  
  Design services for logos, packaging, lookbooks, and campaigns.
  
• Shape the Image:
  
  Styling & Creative direction that build authentic style identities.
  
• Craft & Amplify the Story:
  
  Production,full campaigns, Advertising, and PR to push your brand out.

More than a designer - a multidimensional force. In this exclusive interview, Dedejaee opens up about his creative evolution and the limitless mindset behind his works. From designing for Off-White and Motherlan to shaping Slawn’s visuals from behind the scenes, Dedejaee reflects on the moments that shaped him, collaborations and what the future holds.

Threads of Resilience is a powerful collaboration between Primeries and Carricature, celebrating the spirit of Nigerian creatives. This limited-edition collection features iconic Carricature elements like the signature stitch pattern, alongside innovative pieces like the Infrared Jersey and Stars Align. Each design reflects the challenges and triumphs of the Nigerian creative journey.

Your pile of slow moving pieces is actually raw potential. There are smarter ways to flip unsold products into visibility, hype and profit

Learn more and see which one your brand’s been sleeping on.