As a child, Txmmyily would watch WizKid perform on a small TV in a barber’s shop… believe he could be as clean, the dream took root and kept growing.

The music at home, the hunger, the consistency, all building slowly until it broke into millions of plays.

His sound is fun, sexy, eccentric. His ambition is loud even when he isn’t. And his confidence carries that same calm fire you see in the young Lamine Yamal, steady, focused, knowing exactly where he’s going

• We shape the Direction:
  
  Brand consultancy that defines your identity, audience, and strategy.
  
• Bring It to Life Visually:
  
  Design services for logos, packaging, lookbooks, and campaigns.
  
• Shape the Image:
  
  Styling & Creative direction that build authentic style identities.
  
• Craft & Amplify the Story:
  
  Production,full campaigns, Advertising, and PR to push your brand out.

More than a designer - a multidimensional force. In this exclusive interview, Dedejaee opens up about his creative evolution and the limitless mindset behind his works. From designing for Off-White and Motherlan to shaping Slawn’s visuals from behind the scenes, Dedejaee reflects on the moments that shaped him, collaborations and what the future holds.

Threads of Resilience is a powerful collaboration between Primeries and Carricature, celebrating the spirit of Nigerian creatives. This limited-edition collection features iconic Carricature elements like the signature stitch pattern, alongside innovative pieces like the Infrared Jersey and Stars Align. Each design reflects the challenges and triumphs of the Nigerian creative journey.

Southern Yankee and South House are taking December back to where the culture starts — Africa.

From Accra to Cape Town, they’re rolling out a tour that feels like a homecoming and a new “Never Been To” collection inspired by Ghana, South Africa, and Nigeria.

Music, community, design, and diaspora energy all in one movement.